心越 XinYue
By:pengchao    +加关注    粉丝:13
所在地:,     
参加比赛:Hiiibrand Awards 2014     获得奖项:Bronze Award / 铜奖
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客户:心越会所
网址:-
创造年份: 2013

描述:心越品牌形象創意說明“心越”是一家高端的商務會所,這次形象設計主要突出中國特有的文化元素符號,並且需要更加輕鬆典雅,具有高度的識別性!我為此選擇了在中國文化中象征喜悅、幸福的喜鵲,和象征美滿、富足的花、枝、葉;通過圖形向所有的人傳達出:喜鵲登枝、花開四季、完滿的意境;主圖形以圓形向內鋪展,生長出樹枝、綠葉和花朵,組成中文的:“越”字。清雅的色彩搭配與二維的圖形巧妙結合,突破一般標誌圖形平面化,讓標誌整體充滿藝術動感。寓意:四季更替、生生不息、枝繁葉茂、優雅共生。

标签: 心越 XinYue 
版权:禁止商业用途,转载请署名。

XinYue

The main feature of “Xin Yue” image design is its emphasis on the unique symbols of chinese culture: magpies, calling, as they are spreading the auspicious news; branches and leaves growing, flowers blossoming, indicating the happiness and affluence of life. In a circular shape, the image extends inward, where the branches elegantly spread out, with leaves and flowers grow on top, forming into the Chinese character –“Yue” altogether. The patterns and colors are delicately integrated, creating even further grace to the overall design, as well as conveying an artistic conception of completeness and the continuous reproduction of nature.

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