The Newsstand Rebranding
By:lei_zhang    +加关注    粉丝:1
所在地:,     
参加比赛:Hiiibrand Awards 2014     获得奖项:Silver Award / 银奖
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客户:school project
网址:lei-zhang.com
创造年份: 2013

描述:The purpose of the project is to create an identity, a set of the stationary, a portrait and a style guide for the organization I chose. I chose an pop-up art book store called the Newsstand.

标签: identity  typography  logo  poster  styleguide  stationary 
版权:禁止商业用途,转载请署名。

Introduction | 简介

The purpose of the project is to create an identity, a set of the stationary, a portrait and a style guide for the organization I chose. I chose an pop-up art book store called the Newsstand. It is found in New York City. The founders turned a normal wall hole newsstand in the subway station into an art book store selling photo books, zines, records and postcards. My concept of designing was inspired by the idea of transforming the space. A mysterious space that welcomes you to explore the world of unknown. 这个项目的目的是为自己选择的组织设计品牌形象,包括标识、文具、海报和标识使用说明。我选择了纽约的一家叫做the Newsstand的pop-up艺术书店。创始人将纽约地铁站中的一个普通的报刊亭改造成一家艺术书店,贩售摄影书籍、独立出版物、唱片和明信片。我的设计基于空间改造这个理念,力图展现一个邀请你发现未知的神秘空间。

Portrait | 海报

The poster is a foldable double-sided poster. 海报采取双面折叠的形式

Detail | 细节

Detail | 细节

Style Guide | 使用说明

For the style guide, I made a book inside a book. When people flip through the pages, they will discover a series of ever changing spaces reflecting dreams, wishes, subconsciousness or emotions. Please go to: http://lei-zhang.com/The-Newsstand-Style-Guide for full version and better reading experiece. 我将使用说明设计成书中书的形式。人们翻阅的过程也是一个不断探索未知空间的过程。请到:http://lei-zhang.com/The-Newsstand-Style-Guide 浏览完整版。

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