AURA identity and launch materials
By:Believe in®    +加关注    粉丝:2
所在地:, United Kingdom    
参加比赛:Hiiibrand Awards 2014     
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客户:Lorient Polyproducts Ltd
创造年份: 2014

描述:AURA identity and launch materials

标签: AURA identity and launch materials 

AURA identity and launch materials

A modern and refined identity for AURA, a new range of high end products from global door sealing system manufacturer Lorient. The look and feel has been crafted for architects and specifiers to reflect the quality of the products themselves, encapsulated in a new positioning statement – The Design Edge.


The identity was applied to advertising campaigns and accompanying launch materials, where holographic foil and tactile materials were used to stunning effect. The end result is a distinctive, confident and highly crafted identity, which successfully differentiates AURA from other Lorient products as well as those in the wider marketplace.

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