Redbush Tea Company — Packaging and Sample Packs
By:Believe in®    +加关注    粉丝:2
所在地:, United Kingdom    
参加比赛:Hiiibrand Awards 2014     
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客户:Redbush Tea Company
创造年份: 2014

描述:Redbush Tea Company

标签: Redbush Tea Company 

Redbush Tea Company

Redbush Tea Company is one of the UKs biggest selling brands of rooibos tea, stocked by major UK supermarkets and independent stores. A key part of the brands mission is to help the San bushmen in the Kalahari, the region of Africa where rooibos is grown.For their packaging redesign, we wanted to focus on the culture of the area from which rooibos originates — the new pack front features an original piece of San Bushman art by Cgoma Simon, an artist from the Kuru Art project in Botswana. A bold, uncluttered solution places emphasis on the Redbush Tea Companys identity, whilst a label and side panel allow space to provide the customer with information on current projects and promotions.

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