茗人名岩-茶包装
By:之间设计    +加关注    粉丝:34
所在地:北京, 中国    
参加比赛:Hiiibrand Awards 2015     
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客户:茗人名岩 MINGREN MINGYAN TEA
网址:-
创造年份: 2013

描述:“茗人名岩”是武夷山的一个岩茶品牌。品名既是“名人名言”的谐音,亦是“茗人”与“名岩”的同构。传达了茶人与岩韵,和谐相生的茶道理想;既体现了茗人的“浅吟低喫”也体现了岩茶的“岩语岩韵”。因此,品牌向下衍生了两个系列;岩语系列:喀斯特山岩是岩茶的重要生长环境,故以山岩的形态设计了“岩”字,同时摩崖岩刻上关于岩茶的古文献与古籍的版框组合,契合了“名人名言”之意。茗吟系列:运用古拓片的艺术形式组合成了“茗”字,这一元素,既传拓了先哲名人的思想亦契合了“名人名言”的立意。

标签: 茗人名岩 MINGREN MINGYAN TEA 
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MINGREN MINGYAN TEA PACKAGING

MINGRENMINGYAN is a tea brand based in Fujian Province, near the Wuyi mountain where one finds the root to Chinese tea culture. In Chinese, MINGRENMINGYAN pronounces the same as ‘celebrity’s well saying’. To break down the phrase, MINGREN means TEAMAN, MINGYAN means the geographical location of tea growth and the special conditions of the land that gives rise to the unique flavor of the tea produced. Playing on the homophones of ‘celebrity’s well-saying’; we named the two collections ‘MINGYIN’ and ‘YANYU’, both relevant to interpretation of the language.

YANYU collection:

In Chinese, the word YAN also resembles the shape of rocks, it is in the harsh conditions that best tea thrives. At the same time, only the renowned scholars are gifted with rock carving skills, which brings us back to the idea of ‘celebrity’s well-saying’. It is as seems that a teaman is standing amidst his vast tea garden, telling thousands years of tea growing stories. MINGYIN collection: the design of the word ‘Ming’ is inspired by an ancient form of Chinese art – rock rubbing. It is also representative of the Chinese culture, linking tea growth to China’s history.

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