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客户：清华大学美术学院
网址：-
创造年份: 2016
描述：品牌取名为“彳亍(chichu)”,彳亍意为小步慢走,注重内心的修行，体现有钱有闲的成功男士慢生活, 藉以表达品牌的核心价值诉求:品质生活。图形远看是个“行”字,是追求内心的修“行”。再看又神似迎风不倒的竹叶，形象简洁不失神韵,轻松自然, 悠闲自得,充满中国文化气息和古代文人对气节、精神的崇高追求。标志采用单色纯净简朴,品牌形象整体基调追求大气典雅。
标签：
彳亍－天意男装品牌形象系统设计
版权：不限制作品用途，转载请署名。
Inner Mediatation——Tancy Men's wear Identity Design
The brand's name 'Chi Chu' refers to the action of strolling along the streets in Chinese. It means pay attention to the practice of inner.It embodies a slow life style that successful and wealthy men who have leisure time pursue and reflects the brand's core value of the high-quality life. The left part '彳' and right part '亍' can be combined into the Chinese character '行', which has a meaning of 'inner meditation' in Chinese. Besides, the graphic is designed as a bamboo, natural and clean, symbolizing Chinese traditional virtue of purity and elegance. On the whole, the monochromatic graphic shows Tancy Men's keynote of a simple and elegant style.
