THE BOOK HOUSE
By:韦雅泉    +加关注    粉丝:22
所在地:San Francisco, United States    
参加比赛:Hiiibrand Awards 2016     
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客户:THE BOOK HOUSE
网址:https://www.behance.net/gallery/31093709/THE-BOOK-HOUSE
创造年份: 2016

描述:The Book House is a concept bookstore integrating reading culture and coffee theme. It will open at the core of culture and art of US, Manhattan. As e-commerce platforms devouring the client resources of physical bookstores, diversification mechanism for traditional bookstore brands is needed to create better experience for clients.Succinctness is the orientation of brand image design of the Book House, which is rectangle outline of traditional books themed as the basic design element. By the co

标签: Branding 
版权:禁止商业用途,转载请署名。

THE BOOK HOUSE

The Book House is a concept bookstore integrating reading culture and coffee theme. It will open at the core of culture and art of US, Manhattan. As e-commerce platforms devouring the client resources of physical bookstores, diversification mechanism for traditional bookstore brands is needed to create better experience for clients.Succinctness is the orientation of brand image design of the Book House, which is rectangle outline of traditional books themed as the basic design element. By the combination of the basic design element, words and images, from the core image design to sign design, it extends a series of interesting visual applications, illustrating the unique temperament of the brand, and expressing the attitude and spirit of the consumer group at present.The Book House是一个集阅读文化和主题咖啡的概念书店,电商平台迅速抢占实体书店用户资源的今天,传统书店品牌需要通过多元化的品牌机制为客户创造更好的书店体验。品牌形象设计以体现简洁作为出发点,以传统书籍的外轮廓作为基本设计元素,通过设计元素与文字以及图形的组合,从核心形象设计到导视设计,延展出一系列有趣而简约的视觉应用,突出品牌独有的气质和表达当下消费人群独特的态度和精神。

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