HI MILK IP
By:L3branding    +加关注    粉丝:1
所在地:1,     
参加比赛:Hiiibrand Awards 2016     
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客户:HI MILK IP
网址:http://himilk.mengniu.com.cn/pc/usercenter/index.jsp
创造年份: 2016.5

描述:In 2015, HiMilk initiated a transdisciplinary IP project, integrating sources from multiple fields, utilizing the package as a mean to communicate with various target audience.The major idea behind the design is how to make such transdisciplinary project act different than a linear commercial behavior, i.e. brand endorsement, however transforms into a meaningful product tailored towards the audience. Secondly, how to maintain the prominent role of our brand while connecting with various IPs.We i

标签: Package-Professional 
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HI MILK IP

In 2015, HiMilk initiated a transdisciplinary IP project, integrating sources from multiple fields, utilizing the package as a mean to communicate with various target audience.The major idea behind the design is how to make such transdisciplinary project act different than a linear commercial behavior, i.e. brand endorsement, however transforms into a meaningful product tailored towards the audience. Secondly, how to maintain the prominent role of our brand while connecting with various IPs.We investigated the structural features of the 330 Tetra Pak, and designed the facial structure of the cow according to the turning angels of Tetra Pak. For example, the folding of tetra pal becomes the cow ear, the bottle cap becomes the cow hair, all together creating an abstract silhouette of the cow. At the same time, each pattern within the silhouette contains visualized information inspired by the content of different IPs. Each individual package within the whole series stands out by its own s

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