加拿大Trace品牌中国区传播设计
By:L3branding    +加关注    粉丝:1
所在地:1,     
参加比赛:Hiiibrand Awards 2016     
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客户:加拿大Trace
网址:http://www.l3branding.com/
创造年份: 2014.5

描述:This bottle of water has got the color of black, and is rich in minerals and nutrients. We take the color ‘black’ as the key theme of communications. To fully express the mystery, we set up a situation when the light penetrate black water surface, triggering people’s curiosity about and exploration of the product. Various movements and human actions under different circumstances are planted in the water to show product’s characteristics as a functional drink. Also it is the exploration and pursu

标签: Identity-Professional 
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Canada Trace spread design brand in China

This bottle of water has got the color of black, and is rich in minerals and nutrients. We take the color ‘black’ as the key theme of communications. To fully express the mystery, we set up a situation when the light penetrate black water surface, triggering people’s curiosity about and exploration of the product. Various movements and human actions under different circumstances are planted in the water to show product’s characteristics as a functional drink. Also it is the exploration and pursuit of perfectness. We use a unique design language in the presentation of underwater situation and all advertising images of the brand to make brand style highly unified and impactful. Part of the materials are film printed that resemble the water surface. Light can penetrate the films. When stacked up, these films will show unexpected beauty.

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