YU品牌设计
By:安静    +加关注    粉丝:0
所在地:北京, 中国    
参加比赛:Hiiibrand Awards 2017     获得奖项:Jury Award / 评审奖
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客户:吴文文
网址:4690511904@qq.com
创造年份: 2017

描述:YU "the definition of brand design is the integration of nature, human and culture. A word "YU" is not just a fish, the fisherman is, meeting, entertainment, etc. it is also a surplus, a tough and unyielding quality, is a happy way of life, is a kind of interdependent nature rules. "Fish" represents the ocean, and also is the fishermen and nature that accompany each other. "Encounter" represents the seeking, the friend, the friendship and the lover. "Fool" represents wisdom and fool, and "entert

标签: 品牌  标志  包装 
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YU "the definition of brand design is the integration of nature, human and culture. A word "YU" is not just a fish, the fisherman is, meeting, entertainment, etc. it is also a surplus, a tough and unyielding quality, is a happy way of life, is a kind of interdependent nature rules. "Fish" represents the ocean, and also is the fishermen and nature that accompany each other. "Encounter" represents the seeking, the friend, the friendship and the lover. "Fool" represents wisdom and fool, and "entertainment" represents beautiful memories and joys.“YU”品牌设计释义是自然、人类、文化的融合。一个“YU”字不仅仅是一只鱼,是渔人、遇见、娱乐、富余等,它也是一种坚韧不屈的品质,是一种怡然生活方式,是一种相互依存的自然规则。“鱼”代表海洋,也是相伴相生的渔民和大自然;“遇”代表寻觅、是知己、是友情、是爱人;“愚”代表智慧和愚人;“娱”代表美好的回忆与欢乐

This design will inherit the outstanding cultural heritage and the perfect fusion of brand design of marine fish products, details of each evolution of Yangshao pottery fish in the decoration elements of the brand throughout the design process, "provides a theoretical basis for the brand YU design, all the design elements into the cultural heritage in the not Weakness lends wings to rumours., simple and beautiful in the form of fish is not a fish, is a cultural and natural avenue. In the cultural heritage in the process of combination of deductive brand design in modern blundering society, creating a peaceful and comfortable world.对海洋生物有着特殊的情感,也想能通过现代化设计来做一份努力。本次设计将传承中华民族优秀文化遗产与海洋鱼产品品牌设计完美的融合在一起,仰韶彩陶鱼纹图饰元素的演变过程中的每个细节都贯穿品牌设计始终,给予“YU”品牌设计提供了理论依据,所有的设计元素都不是空虚来风,在简洁美观的形式中融入文化传承,鱼不止是一只鱼,是人文与自然大道。本次设计是创新的品牌产品理念结合发展和继承设计艺术。在传承文化过程中演绎结合品牌设计,在现代浮躁的社会中,营造一份宁静恬淡,舒适的世界。

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