輪佪(Reincarnation)
By:山西大学美术学院    +加关注    粉丝:0
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参加比赛:Hiiibrand Awards 2017     
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描述:四季变迁为之时间年轮,十二生肖恰似人生轮回。从十二生肖的起源,历史,以及对人们生活产生的影响和意义等方面,深入了解十二生肖,进一步认识中国传统文化的源远流长与博大精深之处。 此次的品牌设计结合十二生肖,主体为字体设计。从汉字的笔画,偏旁部首,象形程度等等,提取好的部分进行保留,融入自己对十二生肖的理解,创作出不同的十二生肖字体。再者,从字体的拆分,以点线面的结构,适当的面积作为辅助,具有厚重感。结合图形化相关的平面知识,创造现代与传统的设计感,更好的弘扬中国传统文化。

标签: 輪佪(Reincarnation) 
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Reincarnation

The four seasons change the time of the ring, the zodiac resembles life cycle. From the origin and history of the zodiac and the impact and significance it has on people's lives, we should know more about the Chinese Zodiac and further understand the longstanding and profound aspects of Chinese traditional culture. The brand design combined with the zodiac, the main font design. From the strokes of Chinese characters, radicals, the degree of pictographic and so on, to extract a good part of the preservation, into their own understanding of the Chinese Zodiac, creating different zodiac fonts. In addition, the resolution from the font is based on the structure of the dotted line surface and the appropriate area, and has a heavy feeling. Combined with the knowledge of the plane related to the graph, we can create a sense of modernity and tradition and better promote the traditional Chinese culture.

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