无中生有-云茶
By:林韶斌    +加关注    粉丝:201
所在地:中国, 汕头    
参加比赛:Hiiibrand Awards 2017     获得奖项:Bronze Award / 铜奖
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客户:润元昌
网址:www.linshaobin.com
创造年份: 2017

描述:茶不只是饮品,在中国文化上地位崇高,衍生出独有的历史,习俗及经济。生长于海拔1700米的云南纯净的古代森林之中,云茶以浓郁茶叶与独有的回甘见称。古树普洱又是一种可以收藏性的茶类,项目的预期目的可收藏又可当礼品,注重着产品本身的中国文化感,并且在存在着一种仪式感,需要在拆开包装的时候理会到产品本身的贵重和心意,并且希望包装材质能体现出茶叶的古朴和素雅。Grown at 1700 meter above sea level, in the pristine deep forest of Yunnan province, cloudy tea is prized for its rich and special aftertaste. Yet, tea is not just a drink, it holds a prominent position in Chinese culture. There is a long history, customs and economic activity revolving around the beloved beverages.Old tre

标签: 茶叶包装 
版权:禁止商业用途,转载请署名。

包装的形式以创新的角度进行了设计,一个茶袋,将卷起来的袋口位置设计了一张插画,再系上纸绳,就像一幅画卷。没解开的时候是不能看到画面,因此外观显得简洁,只有茶壶、文字和印章,当包装打开时,却发现别有洞天,能给人一个惊喜。The form of packaging has been designed with an innovative angle. The tea bag rolled up position designed illustration, then tied ropes like a scroll painting. Can not see the picture when close, the appearance is simple, only tea pot, word and stamps. When the packaging open found that amazing, give people a surprise.

整系列先从三幅插画开始,〈根〉茶叶的种植地〈叶〉茶楼与贸易〈花〉品茶间的闲情逸致

而另一包装更似画卷,再将沱茶放在筒中。相关文字信息及插画藏于纸中,当解开绳的时候,就像打开一幅画一样慢慢展开。Another packaging more like scroll painting, put the tuocha in the bamboo tube. Related text information and illustrations hidden in the paper. When the rope is untied like opening a picture.The whole design coordination between illustration idea, typography design, layout and packaging open all ruminating.

场景拍摄

设计及工艺细节

设计及工艺细节

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