中国年画创新插画设计
By:徐雨安    +加关注    粉丝:0
所在地:,     
参加比赛:Hiii Illustration 2018     
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客户:徐雨安,王冉
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创造年份: 2017

描述:本设计选用了苏州采芝斋的糖果糕点包装作为设计载体进行设计。因为采芝斋和桃花坞年画一样,同样作为苏州的文化特产,都代表了一种传统的生活方式与市民文化,并且也都经历了衰落和复苏的发展历程。将采芝斋的经典产品以十二生肖为主要内容,桃花坞木版年画为设计风格,提取了大量可参考的传统年画造型与装饰风格。将传统的生肖文化、年画文化与江南传统经典小食相结合,在呼唤传统文化回归的同时又带给人以吉祥喜悦之情。Design descriptionThis design chooses the candy cake packaging of Suzhou Cai Zhi Zhai as the design carrier. As the cultural specialties of Suzhou, Cai Zhi Zhai and Tao Hua wu both represent a kind of traditional civic culture. The classic products of Cai Zhizhai are mainly composed of the twelve zodiac

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中国年画创新插画设计

本设计选用了苏州采芝斋的糖果糕点包装作为设计载体进行设计。因为采芝斋和桃花坞年画一样,同样作为苏州的文化特产,都代表了一种传统的生活方式与市民文化,并且也都经历了衰落和复苏的发展历程。将采芝斋的经典产品以十二生肖为主要内容,桃花坞木版年画为设计风格,提取了大量可参考的传统年画造型与装饰风格。将传统的生肖文化、年画文化与江南传统经典小食相结合,在呼唤传统文化回归的同时又带给人以吉祥喜悦之情。Design descriptionThis design chooses the candy cake packaging of Suzhou Cai Zhi Zhai as the design carrier. As the cultural specialties of Suzhou, Cai Zhi Zhai and Tao Hua wu both represent a kind of traditional civic culture. The classic products of Cai Zhizhai are mainly composed of the twelve zodiac signs. Taohuawu woodcut New Year pictures is the design style, a large number of traditional Chinese New Year pictures and their decorative styles have been extracted. The combination of traditional Chinese Zodiac culture, New Year pictures culture and traditional snacks in the south of the Yangtze River calls for the return of traditional culture while bringing people auspicious joy.

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