Extra Virgin Olive Oil Redesign
By:Yuexin Huo    +加关注    粉丝:1
所在地:Pasadena, United States    
参加比赛:Hiiibrand Awards 2018     
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客户:Yuexin
网址:http:yuexin.site
创造年份: 2018

描述:Redesign for the label of this extra virgin olive oil for better aesthetics and better legibility of information. The new design is aimed to emphasize on the organic and green aspects which this product is marketed for, so green is kept in the color palette. However, black, gold, and white is added to the new color palette to resemble the prestige feelings.A humanistic serif typeface, Monarcha, with vivid and organic letterforms is chosen for the natural feelings. Plus, a simplier sans-serif fac

标签: package  olive oil  bottle  package design  prestige  high-end   
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Redesign for the label of this extra virgin olive oil for better aesthetics and better legibility of information. The new design is aimed to emphasize on the organic and green aspects which this product is marketed for, so green is kept in the color palette. However, black, gold, and white is added to the new color palette to resemble the prestige feelings.A humanistic serif typeface, Monarcha, with vivid and organic letterforms is chosen for the natural feelings. Plus, a simplier sans-serif face, Frutiger, is chosen for displaying small and dense texts.An image of olives in the center separates information into the upper part and the lower part for different hierarchies. The different color palettes of the two images further help differentiate the flavors.

A comparison of the original label and the new label.

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