DeCordova Garden Museum Rebranding
By:Yuexin Huo    +加关注    粉丝:1
所在地:Pasadena, United States    
参加比赛:Hiiibrand Awards 2018     
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客户:Yuexin Huo
网址:http:yuexin.site
创造年份: 2018

描述:Redesign of the DeCordova Sculpture Park and Museum identity system. DeCordova Sculpture Park and Museum is a beautiful place with a park full of contemporary sculptures and a museum featuring art pieces and exhibitions. As a non-profit organization, it is devoted to provide opportunities for people to practice and learn about contemporary art. The original identity system uses green as its color palette and pure types as its logo but it's not really strong and formally compelling. The new color

标签: identity  branding  logo  garden  museum  redesign  spring  season  summer  fall  winter  nature   
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Redesign of the DeCordova Garden Museum identity system. DeCordova Sculpture Park and Museum is a beautiful place with a park full of contemporary sculptures and a museum featuring art pieces and exhibitions. As a non-profit organization, it is devoted to provide opportunities for people to practice and learn about contemporary art.

The new color palettes feature a seasonal approach since gardens are inherently natural. Paler green and blue are used for spring as nature is just starting to wake up. The colors turn darker and more mature as things start to flourish in the summer. In fall, yellow starts to dominant as leaves start to fall and in winter, snow starts to take over.

DeCordova Garden Museum has a huge outdoor green space full of contemporary sculptures from local artists and a modernized indoor museum. Located in New England just 20 miles from Boston, the place receives very distinctive seasons in a year including heavy snows in winter.

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