新鱼港海鲜_品牌系列包装
By:蓝堂品牌设计/赵欢    +加关注    粉丝:10
所在地:Shang hai, China    
参加比赛:Hiiibrand Awards 2018     
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客户:上海新鱼港国际贸易有限公司
网址:http://www.newfpi.com/
创造年份: 2017年5月

描述:该项⽬我们重新梳理了品牌产品架构, 主打“新、鲜”的品牌理念,倡导⼀种海产品的新鲜⽣活⽅式。围绕“新、“鲜””的品牌理念,我们为品牌塑造 了独特个性的视觉符号(不同⾊彩的渐变符号)并植⼊到产品包装中。以烹饪后的图⽚融⼊视觉画⾯中,增强画⾯的⻝⾷食欲感,让消费者更直观地感 受到产品烹饪后的效果。通过不同的颜⾊对不同系列产品进⾏区分,整体统⼀中富有变化。直接明了,简单⼲净。 In this project, we reorganized the brand product structure, advocated the brand concept of "fresh and fresh", and advocated a fresh lifestyle of seafood. Around the brand concept of "new" and "fresh", we have created unique visual symbols (gradient symbols of different colors) for the brand and implanted them i

标签: 新鱼港品牌包装设计蓝堂设计作品  海鲜包装  海鲜品牌标志vi包装设计 
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In this project, we reorganized the brand product structure, advocated the brand concept of "fresh and fresh", and advocated a fresh lifestyle of seafood. Around the brand concept of "new" and "fresh", we have created unique visual symbols (gradient symbols of different colors) for the brand and implanted them into product packaging. The pictures after cooking are integrated into the visual pictures to enhance the appetite of the pictures, so that consumers can more intuitively feel the effect of the products after cooking. Different series of products are distinguished by different colours, and the overall unification is full of changes. Direct, simple and clean. 该项⽬我们重新梳理了品牌产品架构, 主打“新、鲜”的品牌理念,倡导⼀种海产品的新鲜⽣活⽅式。围绕“新、“鲜””的品牌理念,我们为品牌塑造 了独特个性的视觉符号(不同⾊彩的渐变符号)并植⼊到产品包装中。以烹饪后的图⽚融⼊视觉画⾯中,增强画⾯的⻝⾷食欲感,让消费者更直观地感 受到产品烹饪后的效果。通过不同的颜⾊对不同系列产品进⾏区分,整体统⼀中富有变化。直接明了,简单⼲净。

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