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客户：深圳市万物文化传播有限公司
网址：http://www.chncup.com/
创造年份: 2018
描述：品牌基因洞察经过12年的发展与积淀，中国杯已成为国际三大帆船赛事之一，影响无数国人对于帆船这项小众运动的认知，并成为蓝色文化和健康生活方式的象征。未来这项专业的竞技运动，将与大众生活发生更亲密的联系。 视觉创意支撑基于对中国杯过往赛事的理解，我们从品牌的视角重新定义中国杯，把中国杯帆船赛聚焦成一个深刻、鲜明的符号。既承接过去11年的积淀，又能为未来无数个10年提供创意支撑。传递品牌赛事的内在精神，让蓝色生活方式成为一种潮流。
标签：
第12届中国杯帆船赛视觉系统设计
版权：禁止商业用途，转载请署名。
Brand Gene Insight
After 12 years, China Cup become one of the three largest regatta competitions around the world. Previously,many Chinese people have no idea to the regatta, however, the China Cup let people know about the niche sport, cultivating the culture of blue and healthy life.In the future, this professional sport will have an intimate connection with public.
Visual Creative Support
Based on the understanding of the past competition,we redefined the China Cup from building a brand vision,thus we extracted the regatta competition as a profound and vivid symbol. The logo express the accumulation of 11 years in the past and support decades in the future with creative ideas, conveying the inner sprite of the brand and enable the blue life become a trendy life.
