言书店标志设计
By:王立雷    +加关注    粉丝:1
所在地:日照, 中国    
参加比赛:Hiiibrand Awards 2020     
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客户:言书店
网址:
创造年份: 2020

描述:图形部分用汉字“言”与繁体形式的“書”进行同构,通过左右二等分割与并置,整体上组成了亦“言”亦“書”的字体图样,契合了书店的名称。对称手法的运用为标志增添了几分庄重感,横向延伸的线条配合较为扁平的标准字传递了古朴大方的品牌气质。

标签: 书店logo设计 
版权:禁止任何用途,未经允许不得转载。

标志释义

为言书店设计的标志,图形部分将汉字“言”与汉字“書”进行同构,分别取其左右部分,组成了亦“言”亦“書”的图形化文字,中轴线的空隙在视觉上起到了贯穿与分割的作用,同时也作为负形充当了“書”字中的一竖。字体笔画的细节处理在宋体字的基础上做了锐利化的处理,让标志更加醒目,和书店古朴、雅致的氛围相契合,书卷气更加浓郁。

Logo Interpretation

For the logo designed by Yan bookstore, the graphic part isomorphizes the Chinese character "Yan" and the Chinese character "Shu", and takes its left and right parts respectively to form the graphic text of "Yan" and "Shu". The gap of the central axis plays a role of penetration and segmentation in vision, and also acts as a vertical part of the word "Shu" as a negative shape. The details of the font strokes are sharpened on the basis of the Song typeface, which makes the logo more eye-catching, fits in with the simple and elegant atmosphere of the bookstore, and makes the bookish atmosphere more intense.

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