Athens Foodie
By:Sophia Georgopoulou    +加关注    粉丝:93
所在地:Athens, Greece    
参加比赛:Hiiibrand Awards 2020     
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客户:Athens Foodie
网址:www.athensfoodie.gr
创造年份: 2020

描述:Athens Foodie

标签: Athens Foodie 
版权:禁止商业用途,转载请署名。

BRIEF

Greek food and cuisine are witnessing an unprecedented renaissance, as global interest in traditional as well as modern culinary offerings is constantly on the rise. And apart from the obvious economy sectors that benefit from this mega trend -such as food

TARGET GROUP

International visitors to the city of Athens, who want to experience the authentic and prefer their vacations to wander off the beaten path.

CONCEPT

The conventional imagery of Greek food for many years has been stuck to stereotypes. Most of the times these were expressed visually in ways that were too obvious and too tired for our liking. For sure, we wanted to covey the idea of something quintessentially Greek – but without resorting to any of the folklore and touristy references that have been the unfortunate rule so far. We thus sought inspiration in more subtle items and symbols.

DESIGN APPROACH

The Greek version of the antefix, the vertical ceramic block that terminates the covering tiles of a tiled roof, is locally known as ‘Akrokeramo’ (literally: edge tile). It usually employs plant-inspired designs and it is an extremely characteristic feature of classical and neoclassical architecture. We thus created a symbol highly reminiscent of the Akrokeramo, but consisting of a fork, a knife and a three leaves. The fork and the knife have a scissors-like grip, a direct reference to the tailored experiences offered. Finally, all these are embedded in a circle with dots all around, resembling a clock – a suggestion to the around-the-clock availability of the experiences offered. Classic yet contemporary and definitely memorable, the end result is a solid base for the brand to build upon.

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