Caravana - Peri peri artists
By:Sophia Georgopoulou    +加关注    粉丝:93
所在地:Athens, Greece    
参加比赛:Hiiibrand Awards 2020     
   240         1         0         0     

客户:Caravana - Peri peri artists
网址:https://www.caravana.fr
创造年份: 2020

描述:Caravana - Peri peri artists

标签: Caravana - Peri peri artists 
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BRIEF

Quick Service Restaurants with chicken-centered menus have been a runaway success in the last few years, and today they are adored all over the world. This unexpected success has put ideas in the minds of many entrepreneurs who want to try their own luck in this business – making this market a particularly competitive and crowded place. This was true for the French market as well – and the fact was clear to the people of Caravana, who wanted to start on the best terms possible. Their own version of the quintessential chicken-menu QSR had to be based on established and well-recognized codes of the industry, but also had to introduce elements of freshness and distinctiveness.

TARGET GROUP

Casual diners of all backgrounds and groups, but especially young adults and families, based in Paris.

CONCEPT

Though the menu of Caravana is obviously based almost entirely on chicken, predictability and boredom have absolutely no place here. And this is because a core characteristic of the Caravana offering is the extreme variety of preparation and serving alternatives, as well as the combos and sauces available. This is a celebration of choice, diversity and variability gone wild. Having such a wide range of choice is uplifting in its own right. Add to the picture the rich, colorful dishes that have the same effect on your mood and you have a great conceptual base in your hands.

DESIGN APPROACH

The proposed brand identity celebrates the wild recipes and favors, the frenzy of shapes and colors that makes you salivate and makes your day. The specific palette used, seals the desired Latin American references, while the shapes of the lettering make the end-result even more friendly, everyday and inviting. Finally, an abstract chicken head in various permutations locks the focus of the restaurant chain. Importantly enough, the key concept was rolled out to dozens of applications. These followed strictly the same design spirit and emotional effect – from menus to sauce labels to takeaway bags, an uplifting colorful burst burns into your retina and makes the brand’s presence seriously felt.

SERVICES

Brand Logo, visual identity, packaging

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