Heart and Soul
By:Andronikos Deligiannis    +加关注    粉丝:57
所在地:1, Greece    
参加比赛:Hiiibrand Awards 2020     
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客户:Nickolaos Salamouras
网址:heartandsoul.gr
创造年份: 2020

描述:Inspired by Yves Saint Laurent’s famous quote -That what is important in a dress is the woman who’s wearing it- we focused our concept in the woman, by choosing to symbolize the brand’s character through the female uniqueness and personality.

标签: fashion  branding  logo  greece 
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Inspired by Yves Saint Laurent’s famous quote «That what is important in a dress is the woman who’s wearing it» we focused our concept in the woman, by choosing to symbolize the brand’s character through the female uniqueness and personality. By using a geometric triangle as femininity’s eternal symbol, we created an abstract heart shape that visualizes the brand’s name and in the same time communicates femininity with its simplicity. This triangle shape has a direct reference towards the shape of a precious diamond/jewel with the intention of symbolising a woman’s precious soul. Through this particular design approach our symbol expresses femininity and projects a sense of a special - invaluable - rare element in order to accomplish an absolute identification with the female personality.

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