philab Cosmetics
By:Chris Trivizas    +加关注    粉丝:59
所在地:1, Greece    
参加比赛:Hiiibrand Awards 2011     获得奖项:Merit Award / 优异奖
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客户:philab Cosmetics
创造年份: 2011

描述:Packaging for a range of anti-aging and skin improvement and protection cosmetics. Series of packages: 14 different products, divided into 4 categories. philab is a Greek cosmetic production company. Its philosophy is based on the principles of efficacy, quality and safety.

标签: golden ratio  philab 

The number "Φ" shows the harmony within an object. The sides of the products packages that were created follow the golden ratio "Φ", exactly. If AC>BC then AB/AC=AC/BC. The bisection C equals the golden ratio "Φ" (=1,618), because AB/AC and AC/BC=1,618.

. The packaging of the products was designed according to this mathematical formula. Thus, if we put the two smaller packages together, we create a package with the exact dimensions of the third package. On the shelf, the packages create a perfect shape, enchanting the natural harmony which is the core of the products’ design.

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