Rebranding the WNBA
By:OCD Agency    +加关注    粉丝:7
所在地:New York, United States    
参加比赛:Hiiibrand Awards 2013     获得奖项:Silver Award / 银奖
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创造年份: 2013

描述:The WNBA is about to mark its 17th season as the top professional women’s sports league in the world. The 2013 Draft will usher in an incredible new class of players as well as a new identity system applied across all WNBA assets including team uniforms, broadcast, digital, signage, print materials and a player-focused campaign that declares “I Am Logowoman.”

标签: WNBA  women  basketball  NBA  sports league  2013 draft  players 

Rebranding the WNBA | Women's Basketball Association

Simple Math | Brand Equity

Swagger | Dynamic Typography

Swagger | Dynamic Typography

Platform Iconography | All-Star

Platform Iconography | Finals, Green, Breast Health and Dads

Brand Patterns | WNBA

Brand Patterns | The Game Balls

Merchandise | WNBA Gear

Merchandise | WNBA Gear

Team First | The Variable Color System

Team First | Courts In-Use

System | Event Logos

System | Brand Tree

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