申通快递品牌更新 STO Express Branding
By:黄飞形而上    +加关注    粉丝:8
所在地:杭州, 中国   
上传时间:12/24/15    最后编辑时间:12/24/15     推荐时间:01/26/16
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客户:申通快递有限公司
网址:http://www.sto.cn/
创造年份:2014

描述:新的标志继承原品牌基因元素,将大写字体改为小写,更显年轻化的同时提升易读性和识别性,在设计上对标志进行重新释义:“s”代表申通,“to”表示到达、方向、行动等含义。标志简化负形,用方形为主形态,既体现了包裹的含义,又顺应互联网及手机平台的图标设计趋势,色彩以灰色和橘色为基调,提升标志辨识度,富有现代时尚感。弧线元素向右上角延伸,体现速度感和方向性,表达申通快递的顺畅流通、积极向上。

标签: 申通快递品牌更新 STO Express Branding 
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before 改标前

after 改标后

STO Express Branding

The new image has inherited the gene elements of the original image, and uses lowercase to replace capitalized letters, being younger and improving legibility and recognition ability. And the new definition of the image: S stands for sto, and to means reaching a place, the direction and motivation. The image is simplified to a negative shape, and clock is used as the main form, which not only shows the meaning of package, but also follows the design trend of internet and mobile phone platform icon. Gray and orange are used as the keynote, giving a sense of fashion and improving identification degree of the image. The arc element extends to the top right corner, which means the sense of speed and direction, showing the smooth circulating character and positive attitude of sto.

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