韵达快递品牌形象重塑 YUNDA Express Rebranding
By:黄飞形而上    +加关注    粉丝:8
所在地:杭州, 中国   
上传时间:12/24/15    最后编辑时间:12/24/15     推荐时间:01/26/16
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客户:上海韵达速递(物流)有限公司
网址:http://www.yundaex.com/
创造年份:2015

描述:新的韵达标志糅合快递企业在“货物的送达”、“道路的通达”、“信息的传达”、“情感的表达”等多方面的功能,提取“达”字为核心,并对中文“达“字进行图形化演绎,将其转化为世界性的图形符号,方块寓意包裹,中心的“大”字象征人在快递运输中的传递作用,体现企业以人为本的理念。色彩上,沿用黄色体现热情、积极的服务态度,黑色寓意专业、安全的服务质量,最终体现快速运达、安全运达、准确运达的企业目标。

标签: 韵达快递品牌形象重塑 YUNDA Express Rebranding 
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before 改标前

after 改标后

YUNDA Express Rebranding

The new image has combined the function of the delivery of goods, the accessibility of road, the expression of emotion and other functions of express enterprise as a whole, then uses the Chinese character达as the core, demonstrating that delivering goods to the customers is the first and foremost goal of express enterprise. In terms of color, yellow is still be used to how enthusiasm and a positive attitude, and black implies professional and safe service quality. All in all, the enterprise target of fast delivering, safe delivering and accurate delivering is shown.

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