新大院生活集 NEO-YARD CO-LIVING FAIR
By:SURE Design烁设计    +加关注    粉丝:8
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上传时间:01/16/18    最后编辑时间:10/20/20     推荐时间:03/01/18
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客户:北京云创生活科技有限公司
网址:http://www.zcool.com.cn/work/ZMjQ2MjEyMzY=.html
创造年份:2017

描述:新大院生活集是北京设计周的分展场之一,在视觉上我们希望使设计周的活动从形态和元素上来自日常的街道社区,同时能够将设计的结果无缝融入社区。想借此能够以日常的视觉语言,让更多的非专业性民众加入到设计周的活动中来。如果说一般的展览是一场设计美学对于街道的视觉介入,那么我们期待新大院的视觉是一场设计展览,这一非街道日常行为活动的视觉迷彩。我们抓取了街道店铺招牌常用的红蓝绿色,以“红条幅”的尺度重新设计了主形象及导视、视觉体系,同时与原有的街道条幅、街道元素、店铺协调并置。最终活动获取了大量街坊邻居的关注和参与。NEO-YARD CO-LIVING FAIR is one of the sub exhibitions of Beijing Design Week. We aimed to make the activities of the design week in the form and elements that come from daily neighbouring communities, and made sure the designs could be integrated seamlessly into communities. We also took this opportunity to make the activities of the design week more appealing to the non-professional public by applying daily visual language. Supposing that an ordinary exhibition is a design aesthetics’ intervention in the neighbouring community, New Courtyard Life Collection is a design exhibition that displays a visual camouflage of non-daily behaviors and activities of the neighbouring community.We captured the colors red, blue and green which are com

标签: Beijing Design Week  LOGO 
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