Morettina -Chocolate
By:Andronikos Deligiannis    +加关注    粉丝:57
所在地:1, Greece   
上传时间:03/01/19    最后编辑时间:03/02/19   
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客户:Nickolaos Christogeorgos

描述:Morettina chocolate is made by using carefully selected high quality cacao beans from well established cacao groves. Throughout our client’s brief we where given specific guidelines on achieving a both luxurious and elegant packaging that would separate its commercial position from competition. The main source of inspiration for the brand design, was the cacao bean symbol that by itself is representative of a very direct visual reference towards chocolate. The abstractive approach when designing the cacao bean, resulted a simplified and easily recognizable brand icon, that visually co-exists in harmony with packaging’s elegant typography and shapes. The abstractive general design approach also influenced the extend of the applied colour palette reflecting the simplicity and pureness of chocolate’s artful process. All colours were selected based on the intensity of chocolate, brown to match with the 33% cocoa flavour and dark brown for the bitter chocolate with the 53% cocoa. This care

标签: chocolate  packaging  brand  morettina 

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