炙德——鲜烤宁乡花猪肉品牌形象设计
By:尤天瑞    +加关注    粉丝:0
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上传时间:02/27/20    最后编辑时间:02/27/20     推荐时间:02/29/20
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创造年份:2020

描述:设计师:尤天瑞,陶迎紫,王英钰 ;指导老师:萧沁本设计以宁乡花猪文化作为主要设计来源,提取了具有代表性的花猪形象,将传统水彩手绘图案与现代设计风格相结合。以金色、黑色、红色三色为主色调,将一流的品质、严谨的态度与热闹的气氛,融入其中,塑造更加具有青春活力的品牌文化。通过一系列设计,突出炙德鲜烤宁乡花猪肉的品牌特色,以表达品牌核心内容和品牌精神:“炙德为宁乡鲜烤花猪肉的极致表达而来,地域出处就是地道证明!”By adopting Ningxiang Spotted Pig culture as the main inspirational source, the design, as a whole, extracts the representative image of spotted pig, and combines the traditional watercolor hand-painted pattern with the modern design style. It is mainly hued with gold, black and red, symbolizing its premium quality, rigorous attitude and lively atmosphere respectively, so as to create a brand culture with more youthful vitality.Through a series of designs, the brand features of Zhide fresh roast pork are highlighted to express the core and spirit of the brand: “Zhide is dedicated to providing the best-flavored Ningxiang fresh roast pork. The place it comes from is the proof of its authentic taste!”

标签: 品牌形象  餐饮 
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本设计以宁乡花猪文化作为主要设计来源,提取了具有代表性的花猪形象,将传统水彩手绘图案与现代设计风格相结合。以金色、黑色、红色三色为主色调,将一流的品质、严谨的态度与热闹的气氛,融入其中,塑造更加具有青春活力的品牌文化。 通过一系列设计,突出炙德鲜烤宁乡花猪肉的品牌特色,以表达品牌核心内容和品牌精神:“炙德为宁乡鲜烤花猪肉的极致表达而来,地域出处就是地道证明!” By adopting Ningxiang Spotted Pig culture as the main inspirational source, the design, as a whole, extracts the representative image of spotted pig, and combines the traditional watercolor hand-painted pattern with the modern design style. It is mainly hued with gold, black and red, symbolizing its premium quality, rigorous attitude and lively atmosphere respectively, so as to create a brand culture with more youthful vitality.Through a series of designs, the brand features of Zhide fresh roast pork are highlighted to express the core and spirit of the brand: “Zhide is dedicated to providing the best-flavored Ningxiang fresh roast pork. The place it comes from is the proof of its authentic taste!”

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