中国传统水墨画和篆刻如何在当代全球话的环境下用于西方国家的中药包装
By:Alice Fan    +加关注    粉丝:0
所在地:,    
上传时间:03/16/20    最后编辑时间:07/07/20     推荐时间:03/19/20
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客户:Alice Fan
网址:https://www.zcool.com.cn/work/ZMzA4MzUzODA=.html
创造年份:2018

描述:我的研究项目是关于如何在当代的全球环境中使用中国传统元素,在西方国家的中药包装。所以这个项目将分为3个阶段,每个阶段都会重新设计一种包,这三个阶段可以构成一个系列的包装。 本项目主要是探索如何在同一版面中呈现中英文。

标签: 中药  包装  中英文 
版权:禁止商业用途,转载请署名。


The first phase is about redesign a set of Chinese medicine. This is the existing package about treading cold medicine. Before I start design the package, I was drawn on the rice paper by using brush and Chinese ink in order to acquire traditional Chinese elements. Then I get the word, it means medicine in Chinese language and the font copy from Rushi Deng who is the famous calligrapher in Qing dynasty. The TRT is built in Qing dynasty so the font from Rushi can make a tight relationship between cold medicine and TRT.This is the new package. In this package, I try to put different language in different side which makes the layout better and simple, but the same information is show on different side and it has less connection with each other. So, I use the red line to link the same information between Chinese and English. The pattern is divided into 3 parts, each part represents one product. The black part represents different kinds of product, the other two parts will become grey. The

The second phase is about redesign herb packaging by using traditional Chinese package method and combine with first phase, which can make whole package become a family. The original package, simple and no diagram. The new package is divided into two parts that is the pattern and diagram in order to show clear and basic process how to make Chinese herb medicine. the new pattern extracts from the former illustration aims to making the new pattern similar with the first phase. Draw a new element, and consider use traditional Chinese herb package method and material in my work- named Kraft paper. This is the inside of packaging. The diagram should locate in the central part and occupied most space, because it need show the making process. Outside of packaging is used the former pattern at the edge of the paper. When the package fold, it will show the whole pattern. this package can be sealed by the logo of TRT because it is Chinese seal carving.

Finally, I design a brochure to introduce a kind of Chinese herb medicine to customers. You can see the real herb on the cover, the inside page introduce what is the herb and where it can be use.

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