熊猫堂奶茶店视觉识别系统
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上传时间:03/21/20    最后编辑时间:07/13/20     推荐时间:03/21/20
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客户:日本奶茶店——熊猫堂
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描述:目标任务:为日本奶茶店——熊猫堂设计一套视觉识别系统。logo释义:品牌logo将品牌名称中的具象概念“熊猫”作为整体logo设计的出发点,圆润流畅的线条勾勒出作为标志主体的熊猫形象,给人以憨态可掬的视觉观感,其次将标志文字进行二次设计,宽厚可爱的字体线条与标志主体相互承接呼应。视觉识别系统的辅助图形则巧妙的将品牌与产品相结合,参考原型产品波霸本身,将波点作为具体表现图形。整体视觉风格简洁大气,黄色的点缀,使得整体视觉形象更有辨识度。与此同时,我们也参与制作了包括店面设计、室内设计在内的整体形象改造升级。经过一系列视觉的升级与包装,目前,熊猫堂在视觉呈现层面已然迈进新晋日本网红奶茶店的行列之中

标签: 熊猫堂奶茶店视觉识别系统 
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PANDA SUGAR: BRAND IMAGE AND INTERIOR DESIGN

NYGDESIGN offered brand imaging and interior design for panda sugar, the boba shop in Tokyo, Japan.Inspired by the name Panda Sugar, we utilized panda as the essential element of this mascot logo. The center of the logo is a cute panda combined with the particular fonts. Then dots were extracted from the image of boba mike tea and used as Auxiliary graphics in the brand identity system. Lastly, we decided to use yellow as the theme color of the brand identity system. The panda sugar brand identity was both comforting and eye-catching, developed a simple image and warm glow for communicating a pleasant experience. Meanwhile, the interior of panda sugar was designed by the same color palette. After the rebranding design, panda sugar became one of the most famous net red milk tea shops in Japan.

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