花悦馆(Flowerself) 企业形象设计
By:leoglorying    +加关注    粉丝:0
所在地:Hangzhou, China   
上传时间:05/31/20    最后编辑时间:05/31/20   
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客户:杭州花悦馆工作室(Fowerself)
网址:暂无
创造年份:2019

描述:“花悦馆”(Flowerself) is a company with the mission of "passing warmth, being embarrassing with others, and incubating happiness with flowers": with the vision of "subverting the stereotypes of the public thinking about flowers and achieving the normalization of flowers." A new flower studio with“to be thankful and different”.花悦馆是一家以“传递温馨,与人不尬,用鲜花孵化幸福”为使命的公司:以“颠覆大众对于鲜花的刻板印象,实现鲜花的常态化。”为愿景;传递着“感恩且与众不同”的价值观的新型鲜花工作室。

标签: flower  identity 
版权:禁止商业用途,转载请署名。


1. The curve of the vase matches the female curve, and the shape of the vase is similar to the feminine uterus. 2. The red sensibility and green and white rationality make the corporate concept more three-dimensional, and it also fits people’s traditional color perception of flowers.There is also a contrast between the absence of flowers. The lack of flowers in the small vase and the lack of the word“悦” are a reflection of the“missing”and the“richness”of life. 3. The graphics and text ratio of 5/8 means the beauty of golden ratio. 4. The two vases are a comparison of the size on the plane and the depth of the space.

“花而悦己,幸而有你”(flowerself, lucky for you). It is the slogan of “花悦馆”. The former comes from the Chinese ancient saying “woman just like a flower” It is a praise of women’s appearance, but it is easy to lose the feeling as the time goes by. Therefore, flowers have become a supplement to women’s beauty. There will be good luck. This good luck can be a person who buys flowers or a person who receives flowers.

The logo of “花悦馆”(Flowerself) can have different forms on different carriers. For example, when it is used as a vase container, its logo is only a vase without flowers inserted. Such a "rest time" design. The hint of flowers is a marketing strategy design that encourages people to buy flowers.

Canvas bag not only has a storage function, but also an important medium for interaction with users. "Leaves" and "flower" can be described as the two main bodies of flowers. “Leaves around you”, defined as “All people around you just like leaves” ;“But flower only you”, defined as “You are the only red flower", aims to emphasize the irreplaceability of the main body of the canvas bag, which is derived from the meaning of self-suggestion. This design calls for the main body of flowers and there is no lack of interactive baggage.

"花儿悦己,幸而有你" (flowerself,lucky for you)was formulated as a corporate slogan, then "月姬" and The acronyms of "佑尼" also came into being. They are the same as "悦己" and "有你" respectively."月姬" means women who subscribe to flowers every month, and "佑尼" means to bless you and you,The literal meaning of the two is as above, which not only echoes the slogan, but also lays the foundation for the production of the later mascot With the foundation, you can do more than one thing.

The purpose of the poster is to attract attention. This group of posters is a variant of the logo. The former only has a vase and no flowers, with a sentence of "i know what you lack", that is, "I know what you lack, (which implies flowers, that is, you need our products) "; the latter has vases, flowers, and a sentence " i know what you like "(meaning we are the company that knows what you like mostly )

Prevent the spread of minimalism and indifference, and incorporate colorful illustration design, which can show the temperature in the business card and achieve the purpose of publicity, while increasing the diversity and interest of the brand.The image of men and women is in line with the theme of red and green color matching, and it is also a derivative meaning of safflower and green leaves. It coincides with the attributes of male employees, all highlighting the thickness and tension of the brand.

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