推荐时间：04/11/22
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客户：Hum Capital
网址：https://humcapital.com/
创造年份：2021
描述：Hum, a disruptor fintech brand pioneering "a better way to fund growth" challenges the status quo of the capital-raising markets with a dynamic new brand. Deep Silicon Valley tech combines with Wall Street knowhow in Hums revolutionary "capital as a service" business model, designed to help businesses raise money faster and more easily. We named this startup fintech business "Hum" reflecting their friction free funding, making business work better. Our hummingbird suggests speed, tenacity and flexibility. Hums visual identity is built from a carefully selected suite of elements. A fresh, contemporary color palette of electric, Yves Klein, YInMn-esque Hum blue, salmon and lighter blue. Bold, edgy Supera Gothic Ultrablack, with its birdlike flourishes, is the corporate typeface. And a suite of quirky custom graphics and illustrations that collectively signal a unique personality helps to set the brand apart.
标签：
brand
logo
look
feel
web
blue
capi
hum
identity
icon
wordmark
paper
fresh
版权：不限制作品用途，转载请署名。
Hum logo
Hum logo bird sketches
Hum website on mobile
Hum train poster
Hum app favicon
Hum digital assets
Animated illustration
Animated illustration
A VP from Hum had a baby at launch!
Guidelines
Web hero still
