Watsons屈臣氏品牌视觉升级与推广
By:Evelyn    +加关注    粉丝:1
所在地:浙江杭州, 中国   
上传时间:12/31/21    最后编辑时间:06/25/22     推荐时间:04/11/22
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创造年份:2021

描述:设计师:蒋弈蕾、张婕|学校:中国美术学院|指导老师:周峰

标签: 品牌形象  包装  店铺  APP 
版权:禁止商业用途,转载请署名。


在新型美妆店铺日益兴起的今天,我们针对Watsons屈臣氏品牌现存问题,进行其品牌形象、自有产品包装以及店铺功能布局设计。以专业、友善、潮流的口吻,面对18-35岁以女性为主的消费群体,旨在打造一个“给用户自由体验感的集成式潮流美妆超市“。在保留屈臣氏丰富历史底蕴的同时,通过统一调性的品牌形象及产品包装设计,辅以店铺服务、结构和形象升级,使其形成系统的视觉符号,更加迎合当下时尚潮流。

Today, with the rise of new beauty shops, we have designed the brand image, self owned product packaging and store function layout of Watsons Watson brand in view of the existing problems. In a professional, friendly and trendy tone, facing the female dominated consumer group aged 18-35, It aims to create an \"integrated fashion beauty supermarket that gives users a sense of free experience\". While retaining Watson\'s rich historical heritage, it forms a systematic visual symbol and caters to the current fashion trend through unified brand image and product packaging design, supplemented by store service, structure and image upgrading.

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