Guoshuhao Rebranding 果蔬好品牌改造
By:Production Type    +加关注    粉丝:1
所在地:Shanghai, China   
上传时间:12/31/21    最后编辑时间:06/25/22     推荐时间:04/11/22
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客户:果蔬好生鲜超市
网址:https://www.productiontype.com/
创造年份:2021

描述:果蔬好连锁生鲜超市以提供美好生活为品牌核心宗旨。我们以“新鲜、美好、多彩、生活”为设计理念,发挥中法两地团队优势,旨在将果蔬好品牌国际化气息充分传递。从食材中提炼色彩并延展出丰富的辅助色体系,更新后的果蔬好品牌兼顾了线上线下各个板块的需求,运用热情饱满的彩虹色与美好生活相呼应。品牌字体用logo中的造型元素搭建了基本视觉体系,中法两地团队精心打磨,力争将中西文匹配达到更好的契合。在满足品牌特性的前提下,整体设计拥有了极高的记忆度与识别度,更新后的品牌形象更加深入人心。

标签: 品牌  字体定制  视觉认知系统 
版权:禁止商业用途,转载请署名。


Guoshuhao is a chain grocery store, always has been to provide customers a better life as the core purpose of the brand. After 10 years of development, the brand has been upgraded comprehensively. During the rebranding, based on customer demands and current situation, according to the keywords: fresh, good, colorful, life, Shanghai team collaborate with Paris team, play teams’ advantages, aimed to fully transfer the international senses of the upgraded Guoshuhao brand. 连锁生鲜超市果蔬好,一直来都以提供美好生活作为品牌核心宗旨。在历经十年发展沉淀后,品牌进行全面升级。在品牌视觉升级中,我们立足于客户的需求与现状,以“新鲜、美好、多彩、生活”为设计理念,发挥中法两地团队优势,旨在将果蔬好品牌国际化气息充分传递。

We extract color from all kinds of fresh fruit, vegetables, and meat, in order to make the upgraded Guoshuhao VI full of passionate rainbow colors and enthusiasm for life. The basic shape of the logo is a rounded rectangle, the warmness gets revealed from the softness in a rectangle. The customized bilingual logotype gets inspired from the basic shape, at the same time, it set up the basic visual system. For example, the end of the strokes gets rounded and some Chinese strokes get simplified. After long-term cooperation, Shanghai and Paris teams strive to match Chinese and Latin to achieve a better fit. 从果蔬、生鲜等天然食材中提炼丰富多彩的颜色,更新后的果蔬好品牌运用热情饱满的彩虹色与美好生活相呼应。品牌logo的整体造型为圆角矩形,方中有圆,于平正可信中透露出温度。中西文品牌字体从logo中提炼了造型元素,搭建了基本视觉体系,例如在笔画末端均做了圆角处理,以及对中文部分笔画的简化。中法两地团队精心打磨,力争将中西文匹配达到更好的契合。

We extract color from all kinds of fresh fruit, vegetables, and meat, in order to make the upgraded Guoshuhao VI full of passionate rainbow colors and enthusiasm for life. The basic shape of the logo is a rounded rectangle, the warmness gets revealed from the softness in a rectangle. The customized bilingual logotype gets inspired from the basic shape, at the same time, it set up the basic visual system. For example, the end of the strokes gets rounded and some Chinese strokes get simplified. After long-term cooperation, Shanghai and Paris teams strive to match Chinese and Latin to achieve a better fit. 大部分延展中都使用了品牌logo的彩虹色,并以此为基础构建了丰富的辅助色体系,从而更好的兼顾线上线下各个板块的需求,这成为了整个品牌视觉升级的亮点之一。在满足品牌特性的前提下,整体设计在包装等应用中拥有了很强的记忆度与极高的识别度,更新后的品牌形象更加深入人心。

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