推荐时间：02/02/23
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客户：SPORTNNER
网址：https://sportneer.com
创造年份：2022
描述：SPORTNEER是一家online为主的运动品牌，主要的平台集中在亚马逊的北美板块。在母公司品牌升级的同时，希望延展出近两年发张非常好的瑜伽副线。所以这套瑜伽子品牌的品牌重建，需要有瑜伽和针对用户的元素，同时符合母公司的总logo。Sportnner is an online sport brand, mainly focus on Amazon in North Amercia. During the company update the Sportnner brand, they also want to create / update a YOGA semi-brand, because the yoga is so trendy these years. So, the project should show the charecter of YOGA
标签：
运动
瑜伽
子品牌升级
版权：禁止商业用途，转载请署名。
This is the re-brand of the yoga product line for Sportneer, an sport brand mainly focus on Amazon. 这是为了一个主打亚马逊的运动品牌，重新设计他们的瑜伽子品牌。
According discussion with the company, I found 6 keywords as the brand objective. 和品牌方交流后，我以这留个关键词作为品牌的宗旨/目标。
This is the evolution of the new yoga logo from the original logo.这一页展示了瑜伽线新logo是怎么从原本的logo中演变而来的。
This page shows the association of the shape of the logo. 这一页展示了logo的设计和关键词的联系。
Yoga pose is exactly link with the font. 字体的灵感来源于瑜伽体式。
Logo standard. logo标准设定.
The color moodboard is link to the 6 brand keywords. Different color link to different emotion and users. 品牌色彩版完全承袭品牌的6大关键词。不同颜色联系到不同情感和不同用户。
Color system。色彩系统。
Color application. 色彩应用。
AOP pattern for product / packaging. 四方连续图形，可以应用在产品/衍生品/包装上。
Image guideline, mainly for women。品牌形象指导,设定为女性为主。
Image guideline, mainly for family and kids. 品牌形象指导，设定为家庭和儿童为主。
The VIS application for different product / platform. VIS应用在不同产品和平台上。
