推荐时间：03/17/23
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客户：深圳澜古品牌管理实业有限公司
网址：https://yanleng.tmall.com
创造年份：2022
描述：岩冷iLand作为澜沧古茶集团旗下的新消费品牌，于今年7月正式上线。岩冷焕新启幕，是澜沧古茶的新起点、是传统茶行业的新呈现、代表了中国茶行业新生茶创力。品牌产品分为“知、舒、达、礼”四个系列。As a new consumer brand under Lancang Ancient Tea, iLand Tea was officially launched in July 2022. The launch of iLand Tea is a new starting point for Lancang Ancient Tea, a new presentation of the traditional tea industry, and represents the creativity of the Chinese tea industry. The brand products are divided into four series "Origin, Cozy, Outdoor, and Present".
标签：
Package
Package Design
Tea packaging
版权： 禁止任何用途，未经允许不得转载。
岩冷舒系列袋泡茶的外盒正面为镂空式设计，镂空处对应搭配多色产品卡。镂空处像是一扇窗，能够给包装带来更多的可能性，也会引发顾客对其中内容物的好奇心；透出每个产品独有产品色的同时不乏交互感。The Iland COZY Collection Loose Leaf Tea Bags’ outer package features a hollow cut-out design. The hollow spaces are filled by the corresponding product cards in various different colors. Taking the shape of an open window, the package brings more possibilities into view and triggers a spark of curiosity about its contents in the hearts of customers. While revealing the uniqueness of each product's individual color, it also offers a sense of interaction.
包装开盒时呈现的「岩」字与品牌名称相呼应；侧面呈山峰状，有「横看成岭侧成峰」的寓意。无论在哪个角度的陈列效果都极具独特性，是真正属于岩冷的视觉。The Chinese character “岩” (meaning “rock”) which appears when opening the box echoes the brand name. The side of the package assumes the shape of a mountain peak, which refers to the phrase from the famous Chinese poetry about Lushan Mountain: "It’s a range viewed in face and peaks viewed from the side". Whichever angle you take, the impact of the display remains distinctive, a visual artwork that truly represents Iland.
重复出现的品牌元素、简洁且不张扬的排版，都强调了「岩冷」的低奢内敛的调性，符合目标消费人群的审美。The repeating brand elements and simple, modest layout all emphasize Iland’s unobtrusive yet classy, tasteful tone, which is well in line with the aesthetics of target consumers.
