推荐时间：03/30/23
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客户：City of Sydney
网址：https://garbett.com.au/work/sydney-new-years-eve/
创造年份：2020
描述：The New Year’s Eve celebrations are Sydney’s flagship event. They are attended by over a million people and have a broadcast audience of over two billion worldwide. The event generates around $120 million for the local economy. The City of Sydney wanted to develop New Year’s Eve into a more formalised brand identity, with consistent naming, logo, visual language and brand guidelines that would endure year to year. The identity would also inform the creative direction of the fireworks display, the bridge animations, and broadcast design. Delightfully, the brand name was contained in the word ‘SYDNEY’ —by swapping the positions of the N and E, we were able to reveal the acronym for New Year’s Eve.
标签：
identity
Sydney
sydnye
nye
newyearseve
版权：不限制作品用途，转载请署名。
