Sydney New Years Eve Visual Identity
By:Paul    +加关注    粉丝:0
所在地:1, Australia   
上传时间:01/21/23    最后编辑时间:01/21/23     推荐时间:03/30/23
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客户:City of Sydney

描述:The New Year’s Eve celebrations are Sydney’s flagship event. They are attended by over a million people and have a broadcast audience of over two billion worldwide. The event generates around $120 million for the local economy. The City of Sydney wanted to develop New Year’s Eve into a more formalised brand identity, with consistent naming, logo, visual language and brand guidelines that would endure year to year. The identity would also inform the creative direction of the fireworks display, the bridge animations, and broadcast design. Delightfully, the brand name was contained in the word ‘SYDNEY’ —by swapping the positions of the N and E, we were able to reveal the acronym for New Year’s Eve.

标签: identity  Sydney  sydnye  nye  newyearseve 

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