推荐时间：01/09/13
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客户：中国国际淋浴房产业博览会 Bathroom EXPO
网址：http://www.dduhw.com/
创造年份：2011
描述：毫无意义的“意义”淋浴设备的核心使用离不开水。设计紧扣“水”进行阐释，组合成花洒喷淋的景象，运用细微色差形成“淋浴”二字的识别，如真似幻，淋漓尽致。其实“淋浴”二字在图形国际化的表达中已不存在意义，可是人们想要的并不是纯粹的视觉冲击，更希望其中能含蓄地表达出好的“中心思想”。在不影响纯粹视觉传达的同时, 毫无意义的“意义”有时会很重要。设计有趣的地方就在于将图形与意义进行互换，当意义转换为图形，我们可以体会到“不着一墨”而心领神会的畅快。然而意义本身不是单向的，图形如何通过元素的设定与组合呈现出其系统感是我着力思考的地方。The meaningless “meaning”Water is an inseparable core and shower. The design elaborates with water that drips of water combine together to form a scene of shower.The slight colour difference prompts a phantom but thorough identification of the two Chinese Characters “Lin Yu”, which means “shower”. In fact, the internationalized graphic illustration of “Lin Yu” is meaningless, Yet what people want is not merely visual three, but the implicit expression of good “core”. Sometimes, the meaningless “meaning” is very important while not obstructing the visual conveyance. The interesting point of design is the transformation between graph and meaning. When meaning transform into graph, we can feel the delightfulness of understanding
标签：
标志设计
Logo Design
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